Understanding of culture and cultural differences as fundamental for Essay

Understanding of culture and cultural differences as fundamental for international marketing - Essay Example The researcher states that culture and cultural differences has not only impacted on the effectiveness of firms with respect to international competitiveness, but has also progressively generated negative effects regarding efficient usage of international marketing resources. Success of international firms is basically dependent on their international marketing strategies that incorporate cross-cultural intelligence aspects. Moreover, international marketing professionals continuously seek to understand global cultures and cultural differences that exist in the international specific markets ventured. Understanding cultural variations that exists among customers and target markets is important for developing an international marketing strategy that is universal and covers all customer needs. Application and outcome of professional marketing largely depends on the extent to which cultural differences are evident among customers. Firm’s competitiveness in the international marke t recognizes cross-cultural factors as determining factors with which comprehensive information is gathered from the various markets to enable formulation of best marketing strategies. Generally, cross-cultural analysis in the international market is similar to domestic market analysis, although international analysis places much emphasis on cultural aspects due to cross border cultural variations. However, domestic markets have also continued to diversify their cultures although as much as the international markets. ... However, domestic markets have also continued to diversify their cultures although as much as the international markets. Political, cultural, and social barriers and variation in the international markets have remained significant challenges to multinational companies that fail to recognize variations, and thus need for different business strategies. Nevertheless, international marketing strategies are more complex and sophisticated with respect to cross border variations as compared to domestic marketing strategies (Rugimbana & Nwankwo, 2003, p.331). International marketing recognizes a variety of cultural aspects that define one country’s culture from the other. Culture is defined and differentiated by technologies with regards to timing, moving, storing, analyzing, and producing information, as well as motives, accuracy, types, timeliness of data collection, language barriers, ethical standards, and attitudes of individuals collecting information. Different clients from dif ferent cultures seek to satisfy similar needs in different ways, which constitute cultures and common practice. Marketing professionals need to devise marketing strategies and products that are not biased to a particular culture, and are able to cover all cultural needs in question. Through research and information analysis, marketing professionals are able to understand the different needs of their customers with regards to their cultural variations. Cross-cultural analysis is carried out by relevant marketing professionals on the target markets of the firms they work for. International marketers seek to analyze particular cultures and the differences pertaining to their marketing strategies using relevant models of study and analysis. Here, cross-cultural research models used by

Lord of the Flies Essay Example for Free

Lord of the Flies Essay The definition of an allegory is a â€Å"symbolic expression of meaning in story† (world English Dictionary). In the novel, The Lord of the Flies, written by William Golding, is about a group of young British boys who get stranded on an island and have to survive themselves with no help from the outside world. This novel can be viewed as an allegory in three different ways, first as a political allegory, next as a psychological allegory and finally as a religious allegory. The Lord of the Flies can first be viewed as a political allegory. This is in comparison to World War II. At this time the world was divided into parts, the free world and the Soviet Union. In this novel it is just like how the island divided into two groups, Jack’s group and Ralph’s group. After the Cold War, the world was in fear of a nuclear destruction of the world. In The Lord of the Flies the world is also in fear of total destruction. In conclusion this novel could be used to compare wars or political separation with the outside world beyond the island the young British boys on. Second, this novel is a psychological allegory. Different characters were used to represent the different parts of the human psyche. Jack is used to represent the id, Piggy the superego and Ralph is the ego. As the id, Jack works to create his natural instinct. While Piggy, representing the superego, tries to control Jacks impulsive behavior his control back fires. Throughout the story, Piggy tries to keep peace between Jack and Ralph. Lastly, The Lord of the Flies, can be viewed as a religious allegory representing the Garden of Eden. The island was a perfectly livable island. It had food, warm weather, and a source of water. The snake in the Garden that lures Adam and Eve to eat the apple is just like the beastie who tricks the other boys to do what they aren’t supposed to do. While Piggy, his death, and the parachutist represent the fall mankind. Plus, Simon is kind of like a Christ figure who sacrifices himself to save the others. In conclusion, the book The Lord of the Flies is jam-packed with allegories. Whether it’s a political, psychological or religious allegory, the novel has far too many of examples to name them all.

Models of Nursing for Safeguarding Vulnerable Adults

Models of Nursing for Safeguarding Vulnerable Adults The articles chosen to be evaluated, compared, analyse and reflected upon are Nursing models and Contemporary Nursing: their development, uses and limitations, Nursing models and contemporary nursing: can they raise standards of care and lastly Safeguarding vulnerable adults. The reasons for selecting the topics above are based on exposure to the subject matter in university and familiarity with the safeguarding vulnerable adults during the many years spent working as a Health Care support worker within the community. Most of all, the ultimate reason choosing these topics is sheer interest in finding out how effective the usage of these integral topics can improve holistic nursing practice and give the service user or patients a better experience. Supporting evidence for this report were sourced from various mediums i.e. Through the internet and from credible websites such as the Royal College of Nursing, Nursing Times and article catalogue banks such as CINHL and Medline. Murphy, F; Williams, A and Pridmore, J (2010) Nursing models and contemporary nursing 1: their development, uses and limitation. Nursing Times 15 June, 2010, vol 106, No 23pp18-20. Pridmore J et al (2010 Nursing models and contemporary nursing 2: can they raise standards of care? Nursing Times 21st June, 2010 Vol 106, Number 24. These articles are suitable for the education, training and informing Healthcare Professionals about the prominence of their field. The articles are presented in a good and coherent fashion, this makes the reading experience enjoyable. The two-part series analyses the worth of nursing models and deliberates whether the essential concepts, principles and ethics about nursing in these models are pertinent to contemporary procedures. This first article provided an outline of nursing models; how and why they were established; and some poignant criticisms. The second article examined the models in the framework of modern nursing practice, with specific attention placed on current initiatives intended to reform nursing and to improve the standards of care. The authors of these articles are experienced and seasoned professionals in their fields of expertise. Fiona Murphy, for example, is a nurse who has held clinical positions as a Sister, staff nurse and clinical teacher in acute hospitals nursing all over the United Kingdom. She has taught and lectured at the University of Swansea since 1992 and worked on a variety of undergraduate and post graduate nursing and midwifery programmes. (Dockerty, 2013) Julia Pridmore, is also a Nurse Lecturer and programme manager for BSc (Hons) Health and Social Care at the University of Swansea. Julia has been a practicing nurse since the 1980s. She specialises on quality improvement, governance and patient safety (Pridmore, 2010). Their experience in practice and teaching combined, validates their knowledge of the subject and also authenticate the issues raised in the articles. The authors, gave a very insightful historical background about the technological boom which triggered the development of nursing models in the early 1960’s in the United States, but it failed to examine the reasons why it took more than a decade for the same to be adopted in the United Kingdom. One could be identified with the difficulty in acclimatizing to an entirely different concept, but the impediment to change as described by (Kenny 1993) ‘reflecting on the approach and attitude towards change and the bureaucratic environment of the NHS, also questioned if models really stood any chance at all’. This statement speaks a lot of volumes but completely void of proofs or facts. The National Health Service have been a driver for change and modification since inception. The Nurses Act of 1949, for example was established to modernise the role of nursing by providing the catalyst for modification to nursing education and training, 1940s and 50s saw nurses uniform b egin to become more standardised, in 1955 the nursing auxiliary or nursing assistant role achieved formal recognition and Enoch Powell’s Hospital Plan recommended that teaching hospitals should act as district general hospitals and that student should be taught where patients required treatment in 1962. Prior to the adaptation of models in the United States the National Health Service was in its twentieth year of reformation, one can conclude Kenny 1993 quote on attitude to change and bureaucracy within the environment of the NHS is possibly a hypothesis. Secondly, there were numerous complications in developing the models, the smallest of which was an absence of a definition of nursing. This led to Henderson’s description being regularly quoted, and it shaped the foundation of vast majority of deliberations. There were also calls to go back to the ideas of Florence Nightingale. Henderson defines both the independent and the co-dependent features of nursing practice, and stipulates the affiliation between nursing and medicine. This difference between independent and co-dependent practice is vital to appreciating the intricacy of nursing and its specific influence inside the multi-disciplinary teams within a health care setting. Nightingale’s emphasis on the advancement of health and healing as separate from the treatment of disease, and the harmony of the individual, well-being and the atmosphere, remain essential to contemporary explanations of nursing. Both philosophies and ideas resounds clearly in the models, a good indication of the advancements and strides made since the days of Florence Nightingale. In hind sight, going back on the ideas to reflect the idle of Florence Nightingale would be a complete retrogression, but rather using models as a framework to guide and reform the delivery of care and will directly improve the experience of the patient thereby affirming the professional outlook of the nurse within the healthcare setting. Betts V; Marks-Maran, D and Morris-Thompson, T (2014) Safeguarding vulnerable adults. Nursing Standard. 28, 38 P37-41. This article is suitable for the teaching, preparation and informing Healthcare Professionals about the importance and efficacy of safeguarding the vulnerable within the confines of the hospital and beyond. The article is presented in clear and comprehensible manner, this makes the reading experience very pleasant. The article examines more or less the matters surrounding safeguarding vulnerable adults, it reviews some of the correlated legislation and literature, and outlines the responsibilities of authorities or those who care for these patient groups. The article reveals how one hospital that is specialised in caring for individuals with early-onset dementia, Huntingdon’s disease and alcohol-related brain damage who need supplementary care, has provided staff with fitting evidence-based facts about safeguarding adults. The authors of this article are knowledgeable and experienced authorities in their fields. Virginia Betts Previously a staff nurse at Forest Hospital, Nottingham and presently health visitor student at Derby University, Diane Marks-Maran is an honorary professor of nursing at Kingston University, London and St George’s, University of London, lastly, Trish Morris-Thompson director of quality and clinical governance at Barchester Healthcare, London. Their involvement in practice and education authenticates their understanding of the theme being examined i.e. Safeguarding Vulnerable Adults and also substantiate the issues raised in the article. This is an evidence based literature which draws lessons and references from current events in Winterbourne View Hospital and Mid Staffordshire NHS Foundation Trust. This article failed to explore in to details the avenues of trainings, retraining, and refresher courses to ensure staff and healthcare professional are constantly reminded of the importance of safeguarding the vulnerable. Although, Nesbit’s warning that no structure or system of safeguarding would be able to pledge with certainty that abuse would certainly not transpire (Nesbit 2013) is completely a valid argument. It also very important to raise, continuous trainings and adequate reminders are the key to keeping this all important subject current and relevant to the healthcare professional. With the view of avoiding a repeat of the happening of Winterbourne View and Mid Staffordshire NHS Foundation Trust, the issue of training, retraining and refresher courses cannot be over emphasised. Research and policy guidance advocates compulsory trainings for care home proprietors and executives in view of safeguarding responsibilities. ‘No secrets’ (DH/Home Office, 2000) also mentioned that all organisations must train all employees and volunteers at all levels of hierarchy within their agencies, organisation or companies, with respect to their responsibilities in the adult safeguarding procedures and processes. Kalaga and Kingston (2007) referred to the commendations of the enquiry into the delivery of services for individuals with learning difficulties at the Cornwall Partnership NHS Trust which specified that the Trust must: ‘as a priority, develop a programme of training, supervision and support for all staff which helps them deliver care in accordance with the principles of the Valuing People strategy’. (CSCI/Healthcare Commission, 2006, p 69) Organisations must ensure a safe environment in which all employees are trained in safeguarding, and a uthorities such as managers, supervisors and even team leaders be responsible for systematic official checks of the organisation’s safeguarding procedures, policies, processes and practices. In essence, the evidence presented for Forest Hospital in Nottingham inaugurated in 2013 to deliver expert care for individuals with early-onset dementia, Huntingdon’s disease and alcohol-related brain injury is exemplary, the institution have gone through a great deal of meticulous planning to encourage the retention of information and training pertaining to safeguarding. All employees new to the establishment obtain an information guide and commence e-learning induction sections on safeguarding vulnerable adults, followed by team deliberations on some of the subjects raised on the materials and guides given, and the sections. Throughout the segments and group studies, employees are familiarised with and well-versed on safeguarding vulnerable adults. Responses, feedbacks and questions are given in writing and verbally from employees and shown that employees who had never worked in care homes or anything similar to care found the training on safeguarding adults educational and easy to comprehend. Employees identified that they valued the chance to utilize the learning tools on safeguarding adults in group discussions. They also mentioned that it was extremely beneficial having a written document to which references could be made when needed. This method of training is entirely innovative and worthy of emulation by every institution and NHS Trusts. The only criticism about the training method in Forest Hospital is the fact the authors provided no detail concerning its frequency. It is vital to note, some of the issues in Mid Staffordshire NHS Trust according to the HealthCare Commission was not due to lack of training but rather lack of adequate training. As a firm believer in learning, unlearn and relearning, training a healthcare professional once or maybe twice in his or her career is not enough. Safeguarding just like manual handling require expiration in its certification. This will enable a continuous assessment of employee knowledge and practical skills with respect to safeguarding thereby delivering exceptional service to the patient. In retrospect, one could say the article on Safeguarding focused mainly on physical abuse by so doing leaving a lot of safeguarding issues unaddressed. Abuse may be physical, psychological, financial or material, sexual, discriminatory, or an act of neglect or an omission to act. For example the involvement of exploitation and mistreatment is likely to have a major impact on a person’s health and wellbeing. By the very nature exploitation and utter abuse of power by one person over another has an enormous impact on a person’s independence and most times depresses their individualities, which are a breach of the rudimentary ethos of the Healthcare profession. Neglect on the other hand, was not mentioned, but it can stop an individual who is reliant on others for their fundamental necessities, exercising choice and control over the basic needs of life and can cause embarrassment, humiliation and loss of self-respect. All vulnerable adults have the right to be assisted to make their own choices and to give or deny consent on whatever they please, be it activities or even services. Consent is a strong sign of a readiness to partake in an activity or to receive a service. It may be gestured, verbal agreement, or in writing. No individual can or should give, or refuse, consent on behalf of a different adult except exceptional provision for specific purposes have been made and it generally by law. The main struggle dealing with abuse of vulnerable adults is knowing that it exists, because it’s multifaceted nature. DeHart et al (2009) cross-examined nursing home employees, policy makers and health care professionals to detect training needs of employees. They discovered that those at risk of abuse were residents who are silent, confused and incapable to communicating or those who have few visitors, as well as those who are non-compliant or with challenging behaviours. They proposed that one of the employees capabilities must be the skill ‘to identify residents’ vulnerabilities that increase the risk of their being mistreated’. A key United Kingdom survey of more than 2000 individuals of age 66 and over living in private accommodations and households discovered a variety of risk factors, precise to the category of abuse: The risk factors for neglect encompassed being female from 85 years of age, in bad health or depression and the prospect of being in receipt of, or in touch with, services. The risk of financial abuse amplified for individual living alone, in receipt of services, in bad or very bad health, older men, and women who were divorced or separated, or lonely. The risk of relational abuse (physical, psychological and sexual abuse combined) was greater in women aged 66–74 (O’Keefe et al, 2007). O’Dowd (2007), in reporting on the above research, recommended the discoveries on risk factors, citing that it should be used by local authorities to observe and act on abuse by directing assistance where it is wanted most. Appointing full-time safeguarding leads or introducing training f or all staff i.e. relevant training for all new staff, from auxiliary to consultant level, as part of its induction programme, and another where training is consolidated at handover times to keep it refreshed and serve as a constant reminder at all time. On the Aspect of Nursing Models, Nurses do require a theoretical framework to serve as a guide and support. This is predominantly so now that we confronted economic, demographic and communal variation that will possibly â€Å"value the nurse out of the market. Devoid of using theory to define what nursing is and does, it would extremely stress-free to demote the role of the Nurse to nothing else but just elementary tasks, when nursing is as a matter of fact, a multifaceted, vibrant and thought-provoking role demanding the mixture of understanding , knowledge, skills, familiarity and theory. The usage of nursing theories such as models assist nurses to make the difference amongst the contributions of the medical, nursing and other healthcare professionals and establish the worth of the nurse. Nurses are acquainted with problem-solving methods such as ASPIRE (Assessment, Systematic nursing diagnosis, Planning, Implementation, Recheck and Evaluation). However, methods like this guides in care planning, they are short on detail on how to do it. For example, a problem-solving procedure is less likely to outline questions needs asking in the course of an assessment or the interventions to be made. Nursing model can drastically improve the methods of assessment and deliver better care. (Barrett et al, 2012) Models can play a variety of roles in the career of the nurse. Take for example, the newly qualified nurse, a model will be a very import framework for the care planning process. A proficient nurse will have the ability cultivate their own diverse model, grounded on the fundamentals of different theories that fits their methodology and framework of care. In conclusion, nursing continue to offer challenging roles in dynamic, evolving healthcare environments. However, the competitive workforce means that in order to first attract and then retain nurses, Authorities in Healthcare needs to ensure that practices are contemporary and innovative. It is also important to recognise that Nurses are part of a broader healthcare team and it is appropriate that to consider and assess the best way to work with other healthcare providers to provide quality patient care now and into the future. Safeguarding adults is everybody’s business. Statutory agencies and all who work with Vulnerable Adults have the responsibility to safeguard the wellbeing and safety of Vulnerable Adults in different ways. â€Å"Safeguarding† when viewed in its wider sense of promoting the safety, wellbeing and opportunities of adults forms part of core business for all statutory agencies, for example, ensuring health and patient safety is the NHS responsibility, promoting independence and wellbeing is the responsibility of Adult Social Care, and protecting people from harm is the responsibility of the Police. For all professionals, â€Å"safeguarding† in its wider sense is part and parcel of everyday working life. However, it also refers to a very specific area of work- the reactive inter-agency response to protect Vulnerable Adults who are at risk of significant harm through abuse by another person or persons. Empowerment and choice need to be at the core of safeguarding policy and practice; this means working to enable adults at risk to recognise and protect themselves from abuse. It also means taking a risk enabling approach within services and ensuring that people who use services have genuine choice both of and within services. Bibliography Dockerty, R. (2013). Swansea nurse lecturer writes ‘Major Works’ book.Swansea University, Swansea nurse lecturer writes ‘Major Works’ book. [Online]. Available at: http://www.swansea.ac.uk/humanandhealthsciences/news-and-events/latest-news/swanseanurselecturerwritesmajorworksbook.php [Accessed: 6 November 2014]. Pridmore, J. (2010). Julia Pridmore.  Nursing Times, Julia Pridmore | Nursing Times. [Online]. Available at: http://www.nursingtimes.net/julia- /148596.publicprofile [Accessed: 6 November 2014]. Choi, N.G. and Mayer, J. (2000) ‘Elder abuse, neglect, and exploitation – risk  factors and prevention strategies’, Journal of Gerontological Social Work, vol 33,  no 2, pp 5–26. DeHart, D., Webb, J. and Cornman, C. (2009) ‘Prevention of elder mistreatment in  nursing homes: competencies for direct-care staff’, Journal of Elder Abuse   Neglect, vol 21, no 4, pp 360–78. Department of Health (2010) Prioritising need in the context of Putting People  First: a whole system approach to eligibility for social care – guidance on eligibility  criteria for adult social care, England 2010, London: Department of Health.

The Place of Destiny, Fate, Free Will and Free Choice in Macbeth Essay

The Place of Fate in Macbeth    Shakespeare was wont to employ the supernatural force of fate throughout his tragic play Macbeth. Let us examine in this essay what we mean by the above statement. In Everybody's Shakespeare: Reflections Chiefly on the Tragedies, Maynard Mack explains that the witches are associated with fate:    Except in one phrase (I.3.6) and in the stage directions, the play always refers to the witches as weyard - or weyward - sisters. Both spellings are variations of weird, which in Shakespeare's time did not mean "freakish," but "fateful" - having to do with the determination of destinies. Shakespeare had met with such creatures in Holinshed, who regularly refers to the supernatural agents with whom Macbeth has dealings as "the three sisters," or "the three weird sisters," i.e., the three Fates. (185)    L.C. Knights in the essay "Macbeth" explains the place of fate in the decline of Macbeth:      "One feels," says W.C. Curry, "that in proportion as the good in him diminishes, his liberty of free choice is determined more and more by evil inclination and that he cannot choose the better course. Hence we speak of destiny or fate, as if it were some external force or moral order, compelling him against his will to certain destruction." Most readers have felt that after the initial crime there is something compulsive in Macbeth's murders; and at the end, for all his "valiant fury," he is certainly not a free agent. He is like a bear tied to a stake, he says; but it is not only the besieging army that hems him in; he is imprisoned in the world he has made. (102)    In Fools of Time: Studies in Shakespearean Tragedy, Northrop Frye stresses the connection between the witches and fate:    The... ...ey, A.C. Shakespearean Tragedy. New York: Penguin Books, 1991. Coles, Blanche. Shakespeare's Four Giants. Rindge, NH: Richard R. Smith Publisher, Inc., 1957. Coursen, H. R. Macbeth: a Guide to the Play. Westport, CN: Greenwood Press, 1997. Frye, Northrop. Fools of Time: Studies in Shakespearean Tragedy. Toronto, Canada: University of Toronto Press, 1967. Knights, L.C. "Macbeth." Shakespeare: The Tragedies. A Collectiion of Critical Essays. Alfred Harbage, ed. Englewwod Cliffs, NJ: Prentice-Hall, Inc., 1964. Mack, Maynard. Everybody's Shakespeare: Reflections Chiefly on the Tragedies. Lincoln, NB: University of Nebraska Press, 1993. Shakespeare, William. The Tragedy of Macbeth. http://chemicool.com/Shakespeare/macbeth/full.html, no lin. Wilson, H. S. On the Design of Shakespearean Tragedy. Toronto, Canada: University of Toronto Press, 1957.

Computer Cryptography :: Exploratory Essays

Computer Cryptography When I first read the term computer cryptography, I thought that it was a technical term for â€Å"hacking.† After looking up â€Å"cryptography† on an on-line dictionary, I was sure I wasn’t far from the truth. But after further examining the topic, I find I am only partly right. Computer cryptography is a very complex thing. According to David Banisar [1], â€Å"Cryptography provides a means of accomplishing two crucial functions-encryption and authentication.† In order to understand cryptography, I think it is best to first look at encryption and authentication. Then I will examine how it affects the privacy of personal computer users and how the government is attempting to deal with the cryptography issue. I will also take a brief look at quantum computers and their effect on the computer society. Encryption is a security process, designed to secure information being sent electronically. It’s kind of like sending a message military-style. Instead of saying, â€Å"The president has left the White House,† a military official might say something like, â€Å"The eagle has left the nest.† The difference between the example above and encryption is that encryption has more to do with mathematics, since computers communicate using numbers, not letters. Authentication is just as it sounds. Authenticity means, â€Å"Not false or imitation. [2]† I also found that authenticate means, â€Å"to prove or serve to prove the authenticity of. [3]† Basically, it’s making something legitimate. Well, authenticating a computer document is the same as signing the document. The sender uses a unique â€Å"digital signature† to let the receiver know that the document is official and sent from the right person. So, to sum it up, computer cryptography software is designed to send and receive important messages using a type of secret code to send the message and an electronic signature to let you know the receiver’s software allowing him to easily read the message is real. The message is then decoded by message. When personal computer users purchase something online, they use a credit card number or bank account number to make their purchase. This number is sent through the website to the company you’re shopping with. If there are any â€Å"bugs† in the site’s programming, other users can get a hold of your account information and use it to do the same, to purchase things online, where no one is there to verify that that is you (Stephen Budianski, â€Å"Losing the Code War,† Atlantic Monthly, 2002).

New Product Development and Nestle

INTRODUCTION Nestle is a company that is operating in food and beverage market. In the last decade nestle is a leading nutrition and health corporation that promise a safe and high quality product to its customers. The company illustrates a significant profit ratio and therefore nestle become a role model for those companies that want to be successful. As a result this report is illustrating why and how nestle have achieved a superior performance VALUE CHAIN ANALYSIS OPERATION First of all the company have a operation in all around the world which means that they achieve an economy of scale.Apart from this minor information in terms of product offering the company are currently developing a products that are requiring a similar tangible and intangible resources. As a result they are exchanging production equipment and workers between factories. So we can easily say that nestle are also achieving an economy of scope. In addition to this, capacity are being utilized by the department. Apart from those economic terms their labor are being highly trained and therefore they are highly specialized about what they are doing which also resulting in an another efficiency at the operational activities.Moreover the department are frequently adapting its latest technologies that is reducing labor input and increasing its automation and mechanism of operations. However nestle brand express a quality and safety products to its customers. So its clear that the company company are not reducing its cost by buying a low quality raw materials and this means that they have integrated differentiation and low cost leadership strategy. We can easily conclude that this department are producing output much more efficiently than its competitors. MARKETING AND SALESThe company is heavily investing on research and development. For instance according to resources they invest 1. 5 million on this department every year. For example they employ more than 3 500 people and those employees are h ighly motivated labors that is helping nestle to adapt its dynamic and fast changing environment. In other words labors have a huge contribution to nestle to provide a new products quickly to its market. For example the employees latest innovation is pleelable ice cream which is a product that has a rich creamy flavor of a regular ice cream.However it also contains a low fat in comparison to other brands . In addition to this the department have also invented a interesting flavors to this ice cream. Apart from this their research team have also found a actobacillas that contains a oriobitic agent which is improving human body’s immune system. As a result they are trying to inject actobacillas to their yogurt brand . employees also reported that actobillac is not changing the texture of yogurt. As a result those examples clearly illustrates that how well the company is adapting to its socio cultural environment.As tidd and bessant illustrates the importance of product innovati on by stating that(2009 p6)†new product development is an important capability because the environment is constantly changing. Shift in the socioeconomic field create opportunities and constraints . Legislation may open up new pathways or close down others for example, increasing the requirements for environmentally friendly products. Competitors may introduce new product which represent a major threat to existing market positions. In all these ways firms need the capability to respond through product innovation†.Apart from innovation capabilities the company employee are also illustrating an effective performance in the international market. For example they are spending three days with the people that are living in the country that the corporation are planning to make an investment for this reason they are understanding their purchasing habits and motivations and therefore they are developing a product that is appealing to its people. In addition to this employees are also monitoring how consumers consider their brands in other words they are investigating if consumers are recognizing the values that the corporation is trying to convey.So we can easily conclude that research department is one of the main factor that nestle is being successful in the market. INBOUND AND OUTBOUND LOGISTIC The most striking feature of inbound and outbound logistic are that the company does not use middle firm to its warehousing and distributing its products. Nestle international partner have their own distribution centre’s and warehouses in other words they are kind of integrated forwardly. In that way they are ensuring that all frozen products are remaining quality to its retailers.As a result of this the inbound and outbound chains are running efficiently and therefore its not increasing its cost. Apart from this nestle also provide a special equipment for some of its products to its retailers. For example all retailers have a special freezers for nestle ic e creams the reason that they are providing this equipment cause nestle want to also ensure that products are remaining quality and undamaged to its customers. So we can easily concluded that the corporation are really effective to keep products quality while transiting to its retailers and also to its customers.PROCEREMENT The corporation promises high quality product to its customers and therefore supplying a quality materials are important. They don’t use vertical integration strategy instead they have a long term perfect relationships with its suppliers. In other words supplier power is not strong which means that they are all time providing a high quality materials at a reasonable price. In addition this farmers whom are supplying raw materials to the company are being supported by nestle research department.The company researchers and scientists are working together with its suppliers. For example the department are helping farmers to implement their findings to the raw materials and as a result nestle is supplying all time quality products. Apart from increasing quality of raw materials nestle is also supporting sustainability in the supply of raw materials for example. The company has a more than 500 hundred agromist technical advisor and field technicians that are providing a assistance to its farmers.Above all the company has a power to acquire its suppliers and clearly it requires a significant investment which also increases the exist barriers of industry. However by being a close and excellent relationship with its farmers they are ensuring the quality of raw materials. HUMAN RESOURCE DEPARTMENT HRM employees are frequently measures the employees performance and this measurement is resulting in an rewards. In addition to this they are providing an effective training programs to its employees. As a result human resource department are being unsure that they are attracting top employees in the industry.For this reason they are adapting to new environment conditions and the firm innovating new products faster than its competitors. TECHNOLOGICAL DEVELOPMENT Needless to say that nestle are using the latest technologies in all value chain activities. But most striking feature of the technological analysis is that nestle are using its latest technology in order to study and adapt to fast changing business environment. So we can easily conclude that they are investing and closely monitoring the technological and its wider environment frequently.NESTLE BUSINESS AND CORPORATE LEVEL STRATEGIES Clearly corporation’s general growth strategies are divided in to two categories which are concentrating on the existing industry and diversification. CONCENTRATION The company was being considered as a technology led corporation however changing social and cultural environment lead them to become a science driven nutrition health and wellness company. At the moment the market is dominated by extremely large companies so nestle can not drive out competition by using its aggressive promotional and pricing strategy.Instead they are using other market penetration strategies suchas effective advertising methods and special promotions. However the most striking feature of the strategy in the existing market is that innovation. For example they are frequently working on scientific innovations to make their current products more healthier and contains low fat. As it mentioned in value chain analysis tasty low fat ice cream is an perfect example about how company is concentrating on the existing industry by innovating its existing products.As a result of those kind of actions they are selling more things to same people but at the same time they also are targeting and attracting its new people. Apart from combining market development and product development strategy in the anosoff matrix tool European and American food industry are illustrates a strong threat of entry and there are a lot of substitute of products which is resulting in a strong buyer power. As a result nestle have perceived this market as a flat and highly competitive and therefore they are setting is sighs on new markets in order to enhance their profitability.In other words they are investing highly on emerging markets for example eastern Europe asia and latin America that have a perfect potential to improve their profit ratios with their current products. However the most striking feature of the nestle international strategy is that Nestle are entering those markets through the takeovers and joint venture. This means that they are benefiting from local managers knowledge about culture language pestel and business systems and this clearly resulting in a faster adaptation to its environmental change.Moreover they are also taking over the companies that they have a perfect background. According to resources the company is investigating the local companies carefully and they are picking the firm that have a perfect reputation in th at way the company is ensuring that it is not damaging the nestle image. So its clear that they are using locally sourced raw materials and this means that they are facilitating their factories in those nations that they are selling its products to its customers As a result they are aiming of creating a share value to its all stakeholders.The reason that they are creating a shared value for all shareholders that they are because The company found that creating a long term value for the countries in which they are marketing its products are helping them to making a more profit. So we can easily conclude that the company are highly concentrate on their existing products and in term of its international strategy nestle are using right way to be successful. RELATED DIVERSIFICATION Nestle have been increasing the variety in the distinctive products that they are offering.In other words they are using its related and unrelated diversification strategies. However the company is mainly usin g its related diversification. For instance. The company has a well known existing brands such as kitkat lion nesquick and nestea and as a result of this the company are using this existed well positioned brands in the other sectors. for example kitkat is a chocolate but last year nestle create a kitkat ice cream(or nestle creal and crealbars) and in that way they are not creating new brands in order to extent their products and this clearly creates many benefits.The most striking feature of the benefit is that nestle is achieving an incredible cost saving in terms of building a brand . In addition to this they are also operating within the existing operation capabilities which means that they are exploiting an economies of scope For example they are sharing technologies employees and even advertising campaigns between different businesses units. As bymike w. peng illustrates the benefits of related diversification by stated that(2009,p315)†firms benefit from declining unit co sts by leveraging product relatedness.The sources of operational synergy can be technologies(such as common platforms)marketing(such as common brands) and manufacturing(such as common logistics). As a result of this strategy clearly they are achieving a superior performance in the market because of the fact that related diversification strategy is considerably helping them to integrate its differentiation and low cost leadership strategy. Conclusion Above all nestle is operating in the highly competitive market.In addition to this other environmental factors are also changing fastly. However nestle is a company that is using its highest technology as well as employing top employees in the environment. For this reason they have a perfect ability to adapt to its environmental change. For example the company have an outstanding research and development department. Apart from this success criteria the corporation is also significantly reducing its cost by using its effective operational strategies and its related diversification.So we can easily conclude that nestle has achieved an superior performance because they have a perfect ability to innovate interms of its operation product service and its businesses processes as well as they have a right strategy in the international markets. ( e. q creating a share value and entry methods) REFERENCE LIST MANAGING INNOVATION JOE TIDD AND JOHN BESSANT 4TH EDITION JOHN WILER AND SONS,LTD Global strategic management mike w. peng second edition south western cengage learning

Organizational/Industrial Psychologist

Industrial/Organizational psychology refers to a branch of psychology concerned with offering solutions to challenges as well as problems facing the modern organizations. Industrial/ Organizational psychology refers to a branch of psychology which mainly concerns itself with offering solutions to challenges as well as problems facing individuals or workers at their workplace. The professionals in this field otherwise referred to as industrial/organizational psychologists are also involved in exploring complex issues concerned with employee productivity and performance (Yeung & Monsell, 2003). According to (Kuther, & Morgan, 2006), industrial / organization psychologists have a role of applying psychology in their work place with aim of solving the numerous personal or organizational problems of psychological nature. These may include issues such as retirements, losing jobs, transfers which involve relocating to hardship zones or even temporary separation from loved ones, change of careers as well as issues related to employee-employer relations. Industrial / organizational psychologists are concerned with issues aimed at bringing about job satisfaction for the employees through a better understanding of human behavior (Rubinstein, Meyer, & Evans, 2001). Additionally, industrial/ Organizational psychologists assist the employers in the selection process in order to ensure that, an organization only recruits the best in the market, by helping employees to adapt well to the workplace as well as helping employers to recruit the best, into the workplace. Industrial /organizational psychologists can be said to form a very important and crucial part of the organizational structure. Usually, industrial/organizational psychologists rely upon a number of tools and instruments to carry out their duties. Notably, industrial psychologists use special tests, surveys, as well as training programs in order to achieve their aims. Apart from working in companies and in the manufacturing industries, industrial/organizational psychologists offer their services in institutions such as universities where by they are primarily concerned with designing of training courses. Besides the above, organizational / industrial psychologists aid organizations to deal with pertinent issues which usually come up in organizations thus threatening the very existence of the same. Such may include challenges in the work place such as, discrimination, favorism, as well as poor relations or negative organizational culture. For one to qualify for the profession, it is mandatory that, one is a graduate, and besides that, a holder of a master or PhD degree. Depending on ones level of qualifications, remuneration slightly varies from organization to organization, but the profession can be termed as highly lucrative. For one to advance to a higher level for instance master or PhD, in most cases, an undergraduate training in a psychology major is necessary for one to be admitted into the course. This is mainly because organizational/industrial psychology profession mainly builds onto psychology courses as well as knowledge. Another useful skill needed in the profession is the knowledge of statistical and research methods. These are particularly important and relevant in that, industrial psychology as a profession dealing with organizational issues often requires the use of empirical studies to solve challenges at the work place. Usually most challenges do require the application of research methods or surveys in order to offer solution and answers to pressing questions (Rubinstein, Meyer, & Evans, 2001). As an organizational / industrial psychologist, one is also required to posses’ sound knowledge and skills in the use of computers. This is very necessary in that, interpretation of research data is best carried out with an aid of statistical software while at the same time most of the presentations done by the organizational/industrial psychologists as well as the preparations which precedes presentations requires sound computational skills. Over and above all, industrial/organizational psychology demands strong communication skills. The most surprising thing about an organizational /industrial psychology profession is the fact that it is possible for one to work in different organizations as well as companies. While there are hundreds of opportunities available for academicians in the field, more exist for non academicians who may involve practitioners and consultants. While academicians who are primarily professors are involved in teaching in universities or colleges, the non-academicians organizational psychologists usually research and work for private companies, government departments and other organizations where their services may be required (Yeung, & Monsell, 2003). The most surprising element for the organization/industrial pspcychology is the fact that, professionals in the field are rarely supervised and the level of autonomy involved is quite amazing. The other surprising thing about the profession is the fact that, the very high qualifications required before one can be enrolled for the course epically in the graduate schools. Finally, it is worthy noting that, the profession requires commitment and however lucrative it may seem, it requires high discipline and commitment for one to be successful.